TCS = Total customers at the start of the period TRS = Total revenue at the start of the period TIS = Total investment at the start of the period TR = Total revenue TI = Total investment
Where profit comes from
Turn more of the visitors you already have into paying users
Every day 100s or 1000s of potential customers visit your website but never sign up. A website with higher conversion will mean you’ll have more visitors who become your customer, otherwise will leave.
Visitors
Conversion rate
Lifetime Customer Spend
Revenue
Ramp up your marketing with confidence that your SaaSwebsite will do the selling
